Waiting
Magazine

waitingmag.com ↗
Year
2025 – Present
Role
Co-Founder, Creative Director, Production Manager
Scope
Editorial Print Production Web Design Social Media
Waiting Magazine — Edition 1 cover Waiting Magazine — Edition 2 cover Waiting Magazine — Edition 3 cover
Waiting Magazine website Waiting Magazine website
Waiting Magazine website Waiting Magazine website
Waiting Magazine website Waiting Magazine website

Waiting is a bi-annual print magazine celebrating New York's working class creatives — the line cook who photographs on weekends, the transit worker who illustrates in the evenings. I co-founded the publication in March 2025, designing the visual system, managing the production workflow from pitch to printed page, and coordinating all print vendor relationships.

Waiting Magazine — Edition 2
Waiting Magazine — Edition 3 spread

The production pipeline runs backward from the ship date: a documented timeline with fixed milestones for pitch, editorial selection, design, and printer delivery. That structure made it possible to run a second issue on the same workflow as the first — no reinvention, just refinement.

The digital edition runs parallel to print. I designed and built waitingmag.com — a web-native adaptation of each issue, with a custom metered access and subscription system built on Memberstack. The system handles the full range of reader states: anonymous readers within a free article limit, users at the limit, active subscribers, and lapsed accounts. All UI, UX copy, and gating logic was designed and implemented in-house.

waitingmag.com — digital edition

I run the Waiting Instagram account, designing all graphics in-house. The visual language stays consistent with the print edition while adapting to the format constraints and rhythms of social media.

Waiting Magazine — social graphic Waiting Magazine — social graphic Waiting Magazine — social graphic Waiting Magazine — social graphic Waiting Magazine — social graphic Waiting Magazine — social graphic
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Perennial Design Studio